Our Story

Luxury fragrance inspired by the soundtrack of your life.

Twelve 12 Candles is a Black-owned, woman-owned luxury home fragrance brand handcrafted in New York City. Founded in 2020, the brand was created to transform everyday spaces into elevated experiences through scent, storytelling, and intentional design.

Named after our founder’s birthdate, Twelve 12 is a tribute to the generations of women whose strength, grace, resilience, and unwavering love paved the way for what exists today. Their legacy serves as the foundation of our brand and inspires every collection we create.

Each candle is thoughtfully hand-poured using 100% organic soy wax sourced from U.S.-grown soybeans, premium phthalate-free fragrance oils, and lead-free cotton wicks to ensure a clean, luxurious burn. Every fragrance is custom blended to create a distinctive sensory experience that feels both sophisticated and deeply personal.

At Twelve 12, fragrance is more than scent—it’s memory, emotion, and atmosphere. Inspired by the songs that soundtrack our lives, each candle name is carefully chosen to evoke a feeling, a moment, or a story waiting to be revisited. Whether it’s the warmth of a familiar melody, the excitement of a new chapter, or the comfort of a cherished memory, our fragrances are designed to help you create meaningful moments at home.

We believe luxury lives in the details—the soft glow of candlelight, the fragrance that welcomes you into a room, and the memories created in the spaces you love most.

Light the Mood. Feel the Music.